You Design It, We Make It Happen
Scroll down for project info.
M_use is a packaging & labeling website created by Avery Dennison Corporation. The purpose of the website is to attract designers around the world to come up with creative packaging solutions using unconventional materials and post their ideas onto M_use's platform.
To tackle the project we developed about some key points
1) Identify where we can find the most traffic possible to view M_use's advertisements. Places like airports and train terminals are ideal to get their advertisements noticed.
2) Avery Dennsion is a multinational corporation with billions of dollars in revenue per year. Multiple languages for their advertisements is needed.
3) The company has a cutting edge technology called "overlaminate films". This product acts like a tattoo, which can be applied on almost every surface of any vehicle. Therefore people can customize their designs onto their vehicles.
We combined the above key points and thought about incorporating M_use with any airline across the globe, not only to promote the airline's products but also Avery Dennsion's "overlaminate films" technology. This allows whoever designing the artwork on the films to promote their work, creating a win-win solution for everybody.
